Category : Clothes

Online Personal shopper for this spring

Related to my last entries, I can show you today another example of „products versus solutions“. As spring arrives, the online shops are again more crowded. And I am also there, as online shops are easier and faster than running from Pontius to Pilatus in order to find the right size or model
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Newborns in Mango family: Underwear, sportswear and kidswear

After increasing their product portfolio with a menswear line in 2008, Mango decided to offer a more complete product range and add a collection for children, Mango Kids, in autumn 2013. I would like to see when they launch their web how they will manage to avoid name conflicts with this other br
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Loewe’s internationalization strategy

Last year the Spanish company Loewe launched a successful promo campaign that - as I described in an earlier post - was quite polemic. Even it was pat of a marketing case study „A winning marketing strategy with 95% of negative ratings“ How the professor from the University of Navarra explained
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Pinterest for SEO

As I said some posts ago, Pinterest has a lot of benefits to get viralized and to give a visual representation of your products. But not only, you can also use the backlink to redirect to your web and use it to increase the linkbuilding with other users interested in your pins. Filling the section
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Black Friday and Cyber Monday

This week I received different mails in my inbox offering great advantages in purchasing their  products through their online shop. The promotions were only available on Friday, the 23rd and on Monday, the 26th. The subject of the mailings were „Black Friday“ and „Cyber Sunday“. In Euro
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