Category : Design

Fashion promo films

After the last post, I realized that this video trend is followed, in a more “artistic” way not only as a promotional video, but also like a documentary, series or film. The first approach I remember is the fashionable series “What should I wear” by Mango. [youtube=http://www.youtube.com/w
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​Online fashion shops

Although some retailer fashion shops are already online for some years, I am surprised how they do not realise about basic concepts they should improve on their webs without not really a hard technical improvement. For example it is very uncomfortable from a usability point of view to separate your
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​Zara´s Social marketing approach: People!

Finally Zara started to use the power of fashion bloggers properly. At the beginning of March I received an email in my inbox saying: "People Is back!" When I was checking their site I felt a little bit dissapointed when I discovered that they substituted the real people looks for the ones of profe
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Analytics + wardrobe= stylitics

Finally, after internet researches and trials of different platforms, I found the right tool to properly administer a wardrobe: Stylitics This is not a new topic in my mind, as I have described it before in another post about future closets. I find in such products a "blue ocean" where there are s
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iPad & Star Trek freaks

Last week was the launch of the expected iPad3. Masses of people waiting in front of the Apple stores. It is quite common to hear about the wonderful design and usability of Apple products, and so one could think that they have such creative and visionary minds in their product development team, is
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