Category : Fashion

Online Personal shopper for this spring

Related to my last entries, I can show you today another example of „products versus solutions“. As spring arrives, the online shops are again more crowded. And I am also there, as online shops are easier and faster than running from Pontius to Pilatus in order to find the right size or model
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Unforgettable Valentine’s day

Currently, it's nearly impossible to forget that the 14th of February is St. Valentin after checking your inbox. What surprises me this time is that I did not only receive collective buying offers per e-mails with coupons and "deals of the day" dedicated to celebrate the special date. Also clot
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“Father´s & mother´s day special online promotion”, or how improvements in delivery could bring success to online shops

Some weeks ago I was quite impressed about how the Inditex brands for Mums (Zara and Massimo Dutti) launched special campaigns. Now they repeat the promotion to celebrate the "Father´s day" with a express free shipping guaranteed for the date. This kind of promotions would not have been think
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Newborns in Mango family: Underwear, sportswear and kidswear

After increasing their product portfolio with a menswear line in 2008, Mango decided to offer a more complete product range and add a collection for children, Mango Kids, in autumn 2013. I would like to see when they launch their web how they will manage to avoid name conflicts with this other br
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Loewe’s internationalization strategy

Last year the Spanish company Loewe launched a successful promo campaign that - as I described in an earlier post - was quite polemic. Even it was pat of a marketing case study „A winning marketing strategy with 95% of negative ratings“ How the professor from the University of Navarra explained
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