Category : Online Marketing

Unicef goes new ways with its online shop

Unfortunately, after the typhoon „Hayan“ in Philippines, this Christmas won’t be the best one for many children and their families. I was visiting the Spanish Unicef online shop in order to collaborate somehow and I got surprised about the products they offer. I was used to their objects with
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Ribbon price of Pinterest: The perfect strategy to promote your product

If I would like to get known my products without any doubt I will use Pinterest. But how could I show that they could be aquired? Nothing better than using the price functionality. If in the description of the photo you add the symbol dollar "$"  or pound "£" before the price,  a ribbon with the
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Newborns in Mango family: Underwear, sportswear and kidswear

After increasing their product portfolio with a menswear line in 2008, Mango decided to offer a more complete product range and add a collection for children, Mango Kids, in autumn 2013. I would like to see when they launch their web how they will manage to avoid name conflicts with this other br
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Loewe’s internationalization strategy

Last year the Spanish company Loewe launched a successful promo campaign that - as I described in an earlier post - was quite polemic. Even it was pat of a marketing case study „A winning marketing strategy with 95% of negative ratings“ How the professor from the University of Navarra explained
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Friendship between Zara and Pinterest

Thanks Mr Amancio Ortega! Finally the online shop of Zara includes the Pinterest button to enable sharing their products. They evens show the share button for the different views of the product, not only with a predetermined one – as it was done before. Another practical change in Zara’s web
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