Category : Online shop

Online Personal shopper for this spring

No Comment Apr 1,2014 Clothes, consumer behaviour
Related to my last entries, I can show you today another example of „products versus solutions“. As spring arrives, the online shops are again more crowded. And I am also there, as online shops are easier and faster than running from Pontius to Pilatus in order to find the right size or model
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Unforgettable Valentine’s day

No Comment Feb 14,2014 eCommerce, eCommerce, eCommerce, eCommerce, Fashion, Fashion, Fashion, sociology, sociology, sociology
Currently, it's nearly impossible to forget that the 14th of February is St. Valentin after checking your inbox. What surprises me this time is that I did not only receive collective buying offers per e-mails with coupons and "deals of the day" dedicated to celebrate the special date. Also clot
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Convenience food 2.0

No Comment Jan 27,2014 Uncategorized
Sticking to the topic of the last post „Products vs Solutions“ , I will follow writing about the everyday question „What can I cook?“ Everyone knows this question and everyone knows the trends of our time: a lack of time, struggle to combine family and job. Until now, „convenience food
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Unicef goes new ways with its online shop

No Comment Dec 2,2013 Online Marketing
Unfortunately, after the typhoon „Hayan“ in Philippines, this Christmas won’t be the best one for many children and their families. I was visiting the Spanish Unicef online shop in order to collaborate somehow and I got surprised about the products they offer. I was used to their objects with
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“Father´s & mother´s day special online promotion”, or how improvements in delivery could bring success to online shops

No Comment May 28,2013 Uncategorized
Some weeks ago I was quite impressed about how the Inditex brands for Mums (Zara and Massimo Dutti) launched special campaigns. Now they repeat the promotion to celebrate the "Father´s day" with a express free shipping guaranteed for the date. This kind of promotions would not have been think
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