Fashion branding: shopping nights and collaborations with Versace and Lanvin

Mango and H&M are my favourite brands when it comes to marketing. They really know how to manage their image through branding events and their communication through social platforms. Mango e.g. promotes shopping nights with all what girls would enjoy: make-up and hair-dress, give aways, cocktai
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Fashion web war

Finally, Inditex made a good move launching its last e-shops. They started in 2007 with a brand not connected with fashion, Zara Home, in order to avoid collateral effects in case of unsuccess. Then, after gathering some know-how in e-commerce, they started the adventure with their "big boat" Zara l
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Freemium and attention as the new web-currency

If there is something great in Internet then it is the possibility of enjoying some products for free. Some years ago, more exactly at 2006, the "freemium" model began to be used for software products on web pages. Trial days, a limited number of uses, or limited versions were thought as a bait to
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Future closets

Within the last years of my university degree I developed the idea of creating a database to manage my clothes. Although then a teacher told me that this would be a „doll project“, I can see how nowadays exist some products that follow the same idea ... Mango has a virtual model on which you ca
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On the seventh page of Google´s search result

Last summer I could enjoy a nice place next to Altea (Spain), „El Pi del Senyoret“. The discovery was more or less by chance. I was searching something special. After watching unsuccessfully the different repeated suggestions on the first couple of pages (the options were too much expensive or t
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